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Research papers

Linking corporate responsibility to corporate performance

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Caterina Carroli, Fabrizio Maria Pini
May 11, 2004
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Citation

Carroli and Pini (2004a, May 11). Linking corporate responsibility to corporate performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/linking-corporate-responsibility-to-corporate-performance


Research papers

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Götze
September 1, 1998
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Citation

Götze, S. (1998a, September 01). Beauty and the business . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beauty-and-the-business-


Research papers

What we have learned from researching AIDS

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology. The research was commissioned...

Catalogue: ESOMAR Congress 1987
Authors: John A. Samuels, Simon J. Orton
September 1, 1987
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Citation

Samuels and Orton (1987a, September 01). What we have learned from researching AIDS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-we-have-learned-from-researching-aids


Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
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Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-the-rocking-chair


Research papers

Communication or persuasion?

Advertising hasn't a purely informative role. I think we have to accept that in many fields its persuasive role is important - particularly in advertising on social issues. At the same time the real value of advertising lies within the concept of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Julia Ann Burdus
June 15, 1981
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Citation

Burdus, J. (1981a, June 15). Communication or persuasion?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communication-or-persuasion-